Eyona nto ibalulekileyoukupakishwa kwekofu?
1. Ukupakishwa kwekofu esebenzayo
Eyona ndlela yokupakisha ikofu ayibonakali nje kuphela kodwa iyasebenza.Ukupakishwa kakuhle ikhusela ikofu yakho, nokuba igayiwe, iqholiweyo, okanye iimbotyi.Xa ukhetha izinto eziphathekayo kunye nesitayela sokupakisha, qwalasela ukhuseleko lwemveliso ngexesha lokuthumela kunye nokugcinwa.Ingaba ukhetha i-state-of-the-art okanye izinto zendabuko, ukupakishwa okulungileyo kugcina ikofu yakho entsha kwaye ikhuselwe ukususela ngexesha lokuzalwa kwemveliso.
2. Ukupakishwa kuyaluphucula uphawu lwakho
Uyilo lokupakisha kunye neenkcukacha zinokuphucula uphawu lwakho kunye nekofu yakho.Xa uyila ukupakisha, unokukhetha ukubeka uphawu lwakho lwangaphambili kunye neziko kuyilo, okanye unokukhetha ukubeka okufihlakeleyo.Gxininisa ezona ndawo zinomdla zenkampani yakho kwipakethe yakho, njengendawo apho iimbotyi zivunwa khona, nawaphi na amanyathelo okusingqongileyo ohlobo lwakho, kunye neencasa ezizodwa.Sebenzisa ukupakishwa kwakho ukukhuthaza amaxabiso ohlobo lwakho kunye nebali-abathengi baya kutsaleleka kwimveliso yakho, baya kuluqonda uphawu lwakho, kwaye baya kuthambekela ngakumbi ekuthengeni ikofu yakho kwixesha elizayo.
3. Uyilo lokupakisha luya kuthengisa imveliso yakho
Ukupakishwa okulungileyo kwenza ikofu yakho ihluke.Ibamba ingqalelo yabathengi kwaye ibatsalele kwimveliso yakho kunokuba bakhuphisane nabo.Ngelixa sithanda ukukholelwa ukuba asibagwebi abantu ngenkangeleko yabo, uninzi lwezigqibo zethu malunga nemveliso zisekelwe kuyilo lwayo.Uphando lubonisa ukuba abantu benza izigqibo ezingenangqondo kwimizuzwana esixhenxe phambi kokuba benze izigqibo besazi.Abathengi badinga kuphela imizuzu embalwa ukwenza isigqibo sokuba ngaba bafuna ukusebenzisa imveliso yakho, kwaye ukupakishwa kudlala indima ebalulekileyo ekukhetheni.
Kwindawo yokuthengisa, ukupakishwa kwekhofi yinto yokuqala yokucinga.Njengoko uphuhlisa ibhrendi yakho, ukufumana umbono oqinisekileyo wokuqala kubalulekile - ngelixa ukupakishwa kwakho kusenokungachaphazeli umgangatho wekofu yakho, uninzi lwabathengi bakhokelwa bubuhle.Ukuba abakhangeli ikofu yakho ngokuthe ngqo, banokukhetha eyona nto ibonakalayo okanye ibhrendi enomdla.
Ukupakishwa kwekofu elungileyo kunokugcina imveliso yakho ikhuselekile, yandise uphawu lwakho, kwaye itsale abathengi abatsha-esona sixhobo sinamandla sokuthengisa ikofu yakho kubathengi abatsha.
4. Xelela ibali lebrand yakho ngokupakishwa kwekofu eyodwa
Ngaphandle kobuhle kunye nesibheno esisebenzayo, ukupakishwa kokuyila kuxela ibali lophawu lwakho kunye nekofu yakho.Xa abathengi bethenga ikofu, bahlala bengenawo umvelisi wekofu onamava wokubakhokela kwiincasa ezahlukeneyo kunye neempawu eziqhotsiweyo.Endaweni yoko, ukupakishwa kwekofu kufuneka kuvumele abathengi bazi yonke into abafuna ukuyazi - hayi nje imveliso, kodwa ixabiso lophawu.
1) Ivela phi ikofu
Abathengi bafuna ukutyala imali kwiimveliso ezinamabali.Yenza iimveliso zakho zivelele ngokubandakanya into yomntu kwipakethe yakho.
Ngokomzekelo, ungabhala kwipakethe apho iimbotyi zekofu zivela khona, njenge-Ethiopian Floral Blend okanye i-Colombian Vanilla Coffee.Ukuba usebenza kumasimi ekofu amancinci, anorhwebo olulungileyo, nikezela ngolwazi malunga namafama kunye nomsebenzi wabo.Oku kwenza i-brand yakho ibonakale ngaphezu komvelisi wekofu - ukubhala ibali malunga nabantu kwi-package yakho ithumela umyalezo wokuba inkampani yakho inomdla kubantu kunye nomgangatho, kungekhona nje inzuzo.
Njengoko uluntu lusingise kwicala elinobungani nokulondolozeka kokusingqongileyo, abathengi nabo bayayazi impembelelo yokusingqongileyo yeemveliso.
2) Uyonwabela njani ikofu
Nceda abathengi bakho baqonde ukuba umxube ngamnye wahluke njani- yongeza isicatshulwa esichazayo kwipakethe yakho kunye neenkcukacha zencasa ezahlukeneyo ezifihlwe kwibhegi nganye.
Yenza uyilo ngoyilo lwakho.Endaweni yokubhala eyona ndlela ilungileyo yokwenza ikomityi yekofu, ungasebenzisa imizobo ecocekileyo enjengamacephe kunye namathontsi amanzi.Iigraphics ezilula, ezincinci zigqithisa ulwazi oluyimfuneko ngaphandle kokudala i-clutter ebonakalayo kwipakethe.
Apho unakoukupakishwa kwekofuuyilo kufuneka usikwe?
Ukupakishwa okufanelekileyo kubalulekile ekwakheni uphawu lwekofu olukhulayo.Xa uqala ukuyila ilogo yakho kunye nelebhile, eyona nto ibalulekileyo kukuza nento eyintsusa ukubonakalisa i-ethos yophawu lwakho.Nangona kunjalo, ngeeshelufa zevenkile ezizaliswe ziinkampani ezahlukeneyo kunye neempawu, ukuza noyilo oluphumeleleyo kunokuba nzima.
Ukukunceda ukuba uqalise, siqokelele ezi-8 zezona ndlela zingcono zokwenza ipakethe yakho yekofu ibonakale.
1. Umbala we-Accent
Iliso lomntu litsalwa ngumbala.Ukwenza ukupakishwa kwekofu kugqame kukhuphiswano, faka umbala we-accent kuyilo lwakho.
Ungasebenzisa i-psychology yombala ukwenza ileyibhile ekhangayo - uhlaza luhlala lunxulunyaniswa nempilo kunye nendalo, ngelixa igolide idlulisela into yobuhle kunye nobuhle.Unokudibanisa imibala emininzi kwi-design eqaqambileyo, ephilileyo.
Nangona kunjalo, akunyanzelekanga ukuba usebenzise imibala eqaqambileyo kwipakethe yakho ukwenza imveliso yakho igqame.Ngamanye amaxesha imibala emincinci kunye noyilo luyamangalisa njengeeleyibhile ezisebenzayo, kwaye banokunxibelelana ukuba ibhrendi yakho intle, ipholile, kwaye yangoku.
Zama ukuyila imibala eyahlukileyo.Ukwenza ipakethe yakho ibe yodwa, unokuzama imibala engaqhelekanga njengohlaza lwasentwasahlobo okanye ipinki.Kungenjalo, unokukhetha iigrey okanye ezimdaka.Isikimu sombala esiphumeleleyo sigqama phakathi kwesihlwele kwaye sibonakalisa umyalezo wophawu lwakho kunye nethoni.
2. Yenza iPackaging eyodwa
Ukudala ukupakishwa okuyingqayizivele kunye nokukhangayo.
Ngokutsho kophononongo lwe-2015, iimveliso zokutya kunye neziselo ezisebenzisa imifanekiso yokunyakaza kunye nokunyakaza kwiileyibhile zabo zenze ngcono kuneenkampani ezisebenzisa imifanekiso engatshintshiyo.Abathengi badla ngokufumana iileyibhile "eziphathwayo" ngakumbi zinomdla kwaye zintsha kunezinye iilebhile, okuthetha ukuba banokukhetha "imobile" ukupakishwa kwiishelufu zevenkile.
Ukuba ufuna ukongeza umzekeliso okanye ifoto kwipakethe yakho, unokucinga ukuba ikofu yakho igalelwa kwimagi esele ilungele ukusetyenziswa, okanye iimbotyi zekofu zichithekile kwisandla esibambekayo.Intshukumo iya kudala amava okuva abaphulaphuli bakho, ibatsalela kwimveliso yakho kwaye ibakhuthaze ukuba bafunde ngakumbi.
3. Linga ngeefonti zokuyila
Ukuchwetheza kwipakethe yakho kumisela impumelelo yayo.
Ubume boyilo kunye nohlobo olulodwa lolunye lwezona zinto zinamandla kuyilo lokupakisha kunye nophawu.Ngokomzekelo, iinkampani ezininzi ezinkulu zisebenzisa kuphela iifonti kwiilogo zabo, ezithetha ngamandla ochwethezo oluhle.
Zama ukugcina uphawu lwakho kunye nombhalo wepakethe yakho yekofu uhambelana kwaye uyahambelana.Ukuba inkampani yakho isebenzisa uhlobo lochwethezo olulungelelanisiweyo lwebhrendi yakho, gcina ithowuni engaguqukiyo kwipakethe yekofu-ungazama ngobungakanani obahlukileyo kunye nezitayile, kodwa ukungaguquguquki kukonke kuya kunika uphawu lwakho ukuhambelana ngakumbi.
Ukuba ibhrendi yakho iqhele ukusebenzisa iifonti ezincinci kunye nezingaphantsi, unokwenza iileyibhile zakho zekofu zisebenzise nesibindi, iifonti eziphefumlelweyo ze-retro kwidrama eyongeziweyo kunye nogxininiso.Nangona kunjalo, lumka xa usebenzisa izitayile ezahlukeneyo zeefonti kwipakethe yakho - iifonti ezininzi kakhulu zinokwenza ileyibhile ibonakale ixinene kwaye ingathandeki.
4. Ukubalisa amabali
Ukupakishwa okuhle kunokuxela ibali lophawu lwakho kunye nekofu yakho.Ukwenza iilebhile ezifundisayo nezibandakanyayo, ungoyiki ukuchaza.
Cinga ngeenyaniso ezinomdla abathengi abanokuba nomdla kuzo. Bandakanya ulwazi olufanelekileyo malunga nokuba ivela phi ikofu yakho kunye nendlela elungiswa ngayo, kunye naziphi na iingcebiso okanye izikhokelo zokwenza ikomityi yekofu egqibeleleyo.Nika uludwe lwencasa abanokuthi abathengi bafumane xa besela ikofu, njengeziqhamo okanye itshokolethi.
Isitshixo ekupakishweni okuchazayo okukumgangatho ophezulu asikokugcwelisa iilebhile zakho-sebenzisa iibhloko zeteksti kunye netypography yokuyila ukwaphula amacandelo amakhulu okubhaliweyo, kwaye usebenzise imizobo eyenziwe ngesitayile naphi na apho kunokwenzeka ukwenza lula umyalezo wakho.
5. Bonisa ixabiso lophawu
Ukuba inkampani yakho inazo naziphi na izatifikethi ezikhethekileyo okanye amabhaso, zibonise kwipakethe yakho.
Ukuba ibhrendi yakho ayinazo izatifikethi eziphawulekayo okanye amabhaso, usenako ukubonisa ileyibhile yakho.Gxininisa amaxabiso ebhrendi yakho, njengokucaca kwekhonkco lokubonelela okanye iifama ezingenazo izitshabalalisi.Ukuba inkampani yakho izibophelele kwiimveliso ezikumgangatho ophezulu, xelela abathengi - iya kuhamba indlela ende ekwandiseni ukuthembela kwiimveliso zakho.
6. Yongeza imizekeliso
Umsebenzi wobugcisa oyilayo nomhle yindlela ekhawulezayo yokutsala umdla wabathengi.
Xa uyila ukupakishwa kwakho, nikela ingqalelo ekhethekileyo kwimizobo okanye imizobo yakho.Imizobo echanekileyo inokwenza okanye iphule ipakethe yakho - ukuba ileyibhile yakho ijongeka yeyamandulo, i-clunky, okanye ayilwe kakuhle, abathengi abaninzi baya kutshintshela kwimveliso enomtsalane ngakumbi.
7. Ithoni yebhrendi
Xa uyila ukupakishwa kwakho, gcina ithoni yebhrendi yakho engqondweni.
Uyilo, umbala, kunye nesimbo sokupakishwa kwakho kuya kudlulisa umyalezo wenkampani yakho.Undoqo kukulungelelanisa lo myalezo kunye nebali lakho lebhrendi - ingaba ufuna isikolo sakudala sizive ngemvelaphi yekofu yembali, okanye ukhetha ivayibhile emnandi yedolophu yevenkile enkulu yekofu yesixeko?
Ithoni yophawu lwakho kufuneka ichaphazele uninzi lwezigqibo zakho zokupakisha, ukusuka kukhetho lombala ukuya kwizinto zokugqiba.Umzekelo, igolide kunye neskimu sombala omnyama sisebenza kakuhle kunye nophawu lwangoku, olutofotofo, ngelixa iiblues ze-retro kunye neefonti zakudala zinokusikhumbuza ekuqaleni kwenkulungwane yama-20.Izinto zokugqiba nazo zinokutshintsha ithoni yepakethe - ukugqitywa kwe-matte kuya kunika ukuvakalelwa kwangoku kunye nendalo, ngelixa ukugqitywa kwe-glossy kunokuvuselela ubuchwephesha.
8. Isazisi sophawu lwakho
Uphawu lwenkampani lubandakanya imifanekiso esengqiqweni, engokweemvakalelo, ebonwayo, neyenkcubeko kunye namava abathengi abanxulumanisa neshishini okanye imveliso.Kungekudala siza kunxulumanisa imifanekiso ethile, iziqubulo, imibala, kunye namavumba aneempawu ezithile.
Xa ukhulisa inkampani yakho, kubalulekile ukuba uphawu lwakho lube kwipakethe.Ukuba ukhetha ikofu ngokwayo, akukho mfuneko yokuba ubeke uphawu lwakho embindini weleyibhile - ungayibeka phezulu okanye ezantsi kwipakethi, okanye ecaleni kweleyibhile ephambili.
Gcina uyilo lophawu lwakho kunye nokubekwa kuhambelana kwiimveliso zekofu ezahlukeneyo - oku kuhambelana kuya kunceda ukwandisa ulwazi lwabathengi kunye nokuqhelana nenkampani yakho kwaye ubancede bachonge iimveliso ezahlukeneyo kwiishelufu zakho zevenkile.
Ixesha lokuposa: Mar-31-2022